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Use Inbound Marketing to Improve Your Grassroots Advocacy

Have you ever heard the term “inbound marketing”? Inbound marketing is a marketing strategy based on making your product or business easy to find on the internet and using your website to draw people...

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3 Tips to Improve Your Advocacy Network Engagement

New legislative sessions are starting all across the country and many organizations are beginning a new push to get people involved in their advocacy programs. We have found that many organizations do...

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Build a Powerful Advocacy Network

A successful grassroots campaign starts with a well-informed, enthusiastic base of supporters. So how can grassroots advocacy managers gather a group of powerful advocates that will answer their calls...

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A Guide to Strategic Advocacy Part 2: Utilize Your Tools Effectively

Organizations that have made an investment in advocacy software may believe that just having the right tools will make their grassroots campaigns more successful. While grassroots advocacy technology...

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Is There a “Best” Time to Build an Advocacy Network?

For organizations that lobby within their state there seems to be a strong connection between budget cycles and timing the decision to start an advocacy network. As a result, the decision to invest in...

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A Guide to Strategic Advocacy Part 2: Utilize Your Tools Effectively

Organizations that have made an investment in advocacy software may believe that just having the right tools will make their grassroots campaigns more successful. While grassroots advocacy technology...

View Article

Is There a “Best” Time to Build an Advocacy Network?

For organizations that lobby within their state there seems to be a strong connection between budget cycles and timing the decision to start an advocacy network. As a result, the decision to invest in...

View Article

Online Advocacy Can Improve Real World Engagement

The Pew Research Center’s Internet and American Life Project recently released a report on Civic Engagement in the Digital Age. The survey revealed some interesting data on how American advocates...

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Easily Notify Legislators of Constituents in Their District

Legislators tend to pay attention when they receive messages from a constituent. In the arena of public higher education, legislators create the funds that are used for the public to attend state...

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Utilizing Grassroots Technology at Clemson University by Beth McInnis

Colleges and Universities across the country are often dependent on having a voice at the state capitol. When a single bill that cuts funding for education could have a huge impact on the way that your...

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Laying Out Your Advocacy Road Map – Part 1

With the New Year quickly approaching now is the time to lay out your game plan for the upcoming legislative session. An effective advocacy program is thought out and can maximize advocate engagement...

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Advocacy in an Election Year – Part 1

2014 is a significant election year in most states. The makeup of your state legislative bodies could have changes large or small. How much do you think your advocacy system is affected by the changes...

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